Types of public relations research pdf

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1. Research in, on, and for public relations 2. How to conceptualize public relations 3. Public relations research at the program level 4. Public relations research at the organizational level 5. Public relations research at the functional level 6. Public relations research at the societal level 7. Conclusions about research in public relations 8. Most public relations/public affairs officers have come to recognize the following as real "needs" for conducting public relations research: -- To collect information that public relations professionals need to have and to know to do their jobs more effectively. -- To obtain benchmark data regarding the views of key target audience groups. Public relations departments can use either applied research, where specific answers are answered, or theoretical research, which attempts to answer theories and curiosities. Research in Public Relations help describe the overall situation, process or phenomenon that can affect the business, if the public, media or company stakeholders develop unfavorable opinions of the company. 11. Formative Evaluation Effective PR Planning. 12.