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One of the ways we evaluate those experiments is by getting feedback from third-party Search Quality Raters. Quality Raters are spread out all over the world Basic principles · Make pages primarily for users, not for search engines. · Don't deceive your users. · Avoid tricks intended to improve search engine rankings. The Google Quality Rater Guidelines also known as the Quality Evaluator Guidelines, provide instructions on how to evaluate the quality of websites. The aim of Google's Quality Raters' Guidelines is a large document that is given to thousands of people whom Google hires as contractors. The goal of these guidelines is