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Welcome to Google Assistant · Brand principles · Brand standards and restrictions · Where to find Google Assistant · Foundational Google brand usage guidelines. A new brand identity makes Google more accessible and useful to our users. To guide usage in screen and print, we developed standards to cover all Gingersauce is a universal tool capable of building brand books of any style, for a myriad of different brands. See for yourself, as we present the guidelines Brand element guidelines ; Google logo · done Use the appropriate color · done Adhere to proper clear space ; Google or product names · done Make your relationship Welcome to our Brand Resource Center Find out which Google brand elements you can use and whether you need permission. Read the guidelines. Google Brand Guidelines. Inspirational designs, illustrations, and graphic elements from the world's best designers. Want more inspiration?