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Business To Business Marketing Management: A Global Perspective [PDF] [7sco878kl7j0]. Business to business markets are considerably more challenging than pdf Day, George S. (2000). “Managing market relationships.” Journal of the Academy of Marketing Sciences, Vol. 28, Iss. 1, 24–30. Marketing management is a process of creating and planning new product development, advertising and promoting the products and spreading the awareness aboutMarketing consists of the performance of business activities that direct the flow of goods and services from producers or suppliers to consumers or